with less art”
Visual and audio art can be perfect to transport information or to enforce the written and spoken words.
But for good content management it is indispensable to know your audience and the purpose of your message.
Do you want to inform, to entertain, to educate, to convince, to compare, to encourage, to report? And do you have a message or a story?
We develop a proper content strategy in alignment with your marketing mix. Based on a journalism background we find the necessary information and the right words. We choose the best media for the dedicated recipients. Online and offline. We research, we write, we publish.
"Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun"
Mary Lou Cook
Are you ready for it?
From the perspective of the daily life in Cairo, the world looks different. It ends up in new impressions and accomplishments, different way of thinking and the view on different philosophies.
This is the basis for our creativity. The daily face off between the western and the eastern world. Finding extraordinary solutions is what we do, day by day.